There is so much bad technology in the world that Japan even has a word for useless gadgets: “chindogu.” There is another splendid Japanese term, and companies in the country are apparently conducting training sessions on how to fight: “sumeru harasumento” or, in English, “smell the harassment.
“To help keep people offensively smelly under control, Tanita will launch a device that uncovers how bad your body odor is.
All you have to do with the Tanita ES-100 is to turn it on, shake the sensor and point it to a part of your body that appears to be in worse condition. It measures the particles and after 10 seconds it will show how intense your odor is on a scale of 0-10 (0, you do not smell; 10, you have no friends). Level 5 and above means it’s time to “take care of the scent”, although it might be more effective if you just told him to take a shower.
The bad smell scale goes both ways: if you applied too much deodorant or lotion, the pocket size ES-100 will let you know if you should soften the aftershave a little. The replaceable sensor is good for 2,000 uses, or about one year.
Tanita estimates that demographics in the 40s and 50s will be most interested in the ES-100, as the company expects men to begin by worrying about their body odor. Apparently anyone who is not a middle-aged man does not give a peep whose nostrils offend.
The ES-100 hits stores in Japan on Sunday and Tanita is selling it for 13,824 yen (about 100 euros). It seems a little expensive, although it is less expensive than a similar Bluetooth device that hit the market last year.