Piracy and torrents do not stop growing and are back in fashion after years of decline . Guilty? The boom in the exclusivity policy of low video platforms demands Netflix, HBO and Amazon Prime.
The abundance of platforms that offer these services in addition to the hyper-fragmentation of content and the increase of costs in the subscriptions, make difficult the work of the users to find the shows that really demand in exchange for a reasonable price .
This is indicated by the last edition, prepared in October 2018, of the Global Internet Phenomena report prepared by Sandvine , one of the most extensive reports on the latest trends and how traffic is distributed on the web .
The shared files correspond to 3% of global download traffic and 22% of global upload traffic . A percentage higher than in previous editions, which are also monopolized by 97% by BitTorrent, a service that, although used to share computer files to use, is the main choice to share copyrighted content such as movies, series and video games .
A percentage that, even, could be even bigger considering that a large part of the users that use P2P services around the world , as is the case of BitTorrent, do so protected by proxies and VPNs to prevent their data and IP address be exposed, as a security measure to protect against fines or possible lawsuits for infringing copyright regulations .
The rise in popularity of BitTorrent clashes with the record low recorded in 2015 , when it was responsible for only 26.83% of the upload traffic. A minimum that the report explains by the popularization of the services of video on demand services at a low cost, which knew how to gain market as a cheap and safe alternative to piracy .
However, 2018 has marked a notable change in the use of piracy by users that, according to this report, is due to extreme zeal in the prevailing exclusivity policies among the large operators of video on demand .
” More and more platforms are producing exclusive content that is only available in their streaming service , such as Game of Thrones on HBO, Jack Ryan on Amazon Prime Video and House of Cards on Netflix,” says the vice president of the company Sandvine, responsible of this report, Cam Cullen. “Access to all these platforms is very expensive for consumers, who choose to pay one or two subscriptions and hack the rest of content, ” he adds.
Experts believe that the trend to hack will go further, as new operators of video on demand break into the market. For example, Disney plans to withdraw all of its contents from Netflix, coinciding with the launch of its new video-on-demand platform . On the other hand, Apple , has been working on the launch of its own platform, which is facing a lot of problems before seeing the light .
According to estimates of the US entertainment industry, it is expected that most of the large technology companies and television channels will have their own video on demand service in 2022 , with content that they will offer exclusively, without sharing with other operators.
A strategy that, on the one hand, makes sense within the system of direct and legal competition , between the different video on demand platforms, that the greater the amount of content and the higher quality of it, the number of subscribers increases.
On the other hand, this strategy also causes an increase in the fragmentation of the contents destined to an audience with a limited amount of resources that choose to subscribe to the service that they use more frequently and pirate the content of the rest of the platforms .
A trend, in line with previous ones, such as the one developed by the UK company MUSO for the fight against piracy, which shows that those who pirate the most are in fact those who buy more content legally.